The workbook presents practical exercises that complete the theory of business development. It also includes hints and experiences of creative entrepreneurs. With the help of the exercises of the book you can test whether your idea is a viable product and if you have what it takes to become an entrepreneur.
Publisher: HUMAK University of Applied Sciences
Authors: Pikala, Anna; Ahola, Helinä; Katajarinne, Petri; Parkkola, Timo (2015)
Creativity
Observing and perceiving opportunities and seizing them
The ability to convert ideas into action